Pakistan Mobile Industry
Pakistan telecom and mobile industry by and
large has enjoyed more phenomenal growth after banking
sector in Pakistan in the last seven years. It has
attractive an overall of US$500 Million of Foreign
Direct Investment (FDI) in the last three mainly
through Warid and Telenor and has created thousands of
jobs for upcoming generations especially graduates.
The sector has contributed significantly in bringing
the basic luxury of life at a very cheap level. The
telecom sector was monopolistic once is growing
rapidly due to intense competition created by
government policies that has granted licenses to
foreign operators.
Incentive based structure adopted by sales
department of these six mobile operators in the
country has created self motivated sales teams.
Pakistan Best Brands, mobiles, latest models, mobile
companies, market share, rates.
Growth in the
telecom sector of Pakistan has boosted once sunken
industry of Pakistan, advertising. The mobile
operators have allocated hefty budgets for
advertisement campaigns and is providing enough
margins to investors to run advertisement businesses
efficiently.
Cheap SMS
(Short Messaging Service) has forced big brands to
pass on their promotional messages to through SMS to
the mobile users.
According to
latest opinion polls, majority of the consumers are
still interested in Cheap Tariff than any other
ingredient of cellular company. Please cast your vote
in the opinion poll in the left pane to voice your
opinion.
Despite intense competition in the industry, mobilink is
sill capturing worth mentioning share of 41% in industry
as it is unleashing the untouched markets of Pakistan as
70% of the population of the county is still in rural
areas.
The competition is followed by 22% of Ufone, subsidiary
of national carrier, PTCL. It has competitive edge of
cheap switching cost charged by PTCL to all mobile
operators.