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Pakistan Mobile Industry




Pakistan telecom and mobile  industry by and large has enjoyed more phenomenal growth after banking sector in Pakistan in the last seven years. It has attractive an overall of US$500 Million of Foreign Direct Investment (FDI) in the last three mainly through Warid and Telenor and has created thousands of jobs for upcoming generations especially graduates.

The sector has contributed significantly in bringing the basic luxury of life at a very cheap level. The telecom sector was monopolistic once is growing rapidly due to intense competition created by government policies that has granted licenses to foreign operators.

Incentive based structure  adopted by sales department of these six mobile operators in the country has created self motivated sales teams. Pakistan Best Brands, mobiles, latest models, mobile companies, market share, rates.

Growth in the telecom sector of Pakistan has boosted once sunken industry of Pakistan, advertising. The mobile operators have allocated hefty budgets for advertisement campaigns and is providing enough margins to investors to run advertisement businesses efficiently.

Cheap SMS (Short Messaging Service) has forced big brands to pass on their promotional messages to through SMS to the mobile users.

According to latest opinion polls, majority of the consumers are still interested in Cheap Tariff than any other ingredient of cellular company. Please cast your vote in the opinion poll in the left pane to voice your opinion.

Despite intense competition in the industry, mobilink is sill capturing worth mentioning share of 41% in industry as it is unleashing the untouched markets of Pakistan as 70% of the population of the county is still in rural areas.

The competition is followed by 22% of Ufone, subsidiary of national carrier, PTCL. It has competitive edge of cheap switching cost charged by PTCL to all mobile operators.